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Highland Ramblings



Are you marketing like it's 1999?

Are you marketing your goods and services using the latest social media tools?

It's been 10 years since the Millennium, yet I still see many companies that are marketing their goods and services like it was 1999 - you know, before Google, Twitter, Facebook and all the other ways to get your company noticed.

Even Highland Software is guilty of it - but we are trying to do better!

E-commerce is basically the same since it started out in 1995. You go to a website where you see a number of products for sale arranged in categories. You select the products you want to buy and add them to a shopping cart. Enter your address and payment information, and you are done. Nothing has changed in 15 years.

What has changed is how your customers find you. Search engines have become so sophisticated that it is very hard to "trick" them. Thus, you have to know the SEO rules and provide valuable content that is relevant to your products and services.

Social media, as a way for folks to find you, did not even exist 10 years ago, yet Twitter, Facebook, blogs, and various location based services such as Foursquare are now a significant way for customers and potential customers to pick your site out of the noise of the Internet.

One of my favorite sources for great information about this is www.60secondmarketer.com  This site is chock full of great, free advice and videos to get you up to date on the latest trends in the business. Check them out!

Learn how we can help your organization gain a competitive advantage online!

The project was a complete success, and it was delivered on target and within the budget.”

Cindy Cline
Owner
DIY Pest Control