I think a lot about how to explain what SiteRocker is to folks with both technical and non technical backgrounds.
SiteRocker (currently) is a fully integrated Content and Store Management System ( a CSMS?). The Backoffice contains tools to add, edit and delete content (stored in a database and file system), as well as a complete E-commerce store management system, where you can dynamically manage customers, products, orders and every other aspect of running an online store. Currently the SiteRocker CSMS only runs on Windows Servers with MS SQL Server as the database.
The SiteRocker CSMS system is about 90% complete and should be completed by Summer 2010.
The second part of SiteRocker is the Website Development Platform, i.e. tools (controls, prebuilt modules, Backoffice "Toolbox" section) that make it easier for developers and non developers to build and maintain public facing websites. This part is still in its infancy.
At the moment, there is still a good bit of "manual labor" that goes into building a website, since we have to use standard asp.net tools. However, this is getting better as we continue to develop our SiteRocker WDP controls and modules, and build out the Toolbox.